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乔布斯:载入历史的13句箴言

时间:2011-10-08 23:47:24  来源:  作者:

有关计算机:
“我们需要这些非常简单的指令,如:去取数字,​​去把它添加到这个数字上,把结果放在那儿,让它比较是否比另一个数字更大。但这系列操作必须以一定的速度来执行,比如,将它设定为1,000,000每秒。接着,当实现了每秒百万的速度,呈现出来的结果就非常神奇。”——《花花公子》,1985年2月1日

On design

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."[BusinessWeek, May 25, 1998]

有关设计:
“根据受众需要去设计产品其实是非常难的。因为很多情况下,人们并不知道自己想要的是什么,而是需要你去展示给他们看。”——《商业周刊》,1998年5月25日

The best sales line ever

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"[The line he used to lure John Sculley into becoming Apple's CEO, according to Odyssey: Pepsi to Apple]

有史以来最棒的销售线?
“你想要用你余下的生命去卖糖水,还是你想有一个机会去改变世界?”——乔布斯用来说服John Sculley担任苹果CEO时所说的话。----摘自《奥德赛:从百事到苹果》

On character

"I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building."[Apple Confidential 2.0]

有关品格:
“我是唯一一个我所知道一年损失了2亿5千万的人。但这对塑造品格很有帮助。”——《苹果的秘密2.0》

On good design

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains."[BusinessWeek, May 25, 1998]

有关好的设计:
这一直是我的一个座右铭——集中和简单。简单,可以比实现复杂的东西更难。你必须花很多力气去让你的思维变得简单、有条理。但最终它的价值非常大,因为一旦你到达了那一步,你就可以撼动山脉了。——《商业周刊》,1998年5月25日

On his outlook

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”[The Wall Street Journal, May 25, 1993]

有关他的愿景:
做墓地里最富有的那个人对我来说毫无意义。对我真正有意义的是,晚上去睡觉前可以说自己做了一些精彩的事。——《华尔街日报》,1993年5月25日

On his role at Apple

"This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.”[BusinessWeek, May 25, 1998]
有关他在苹果所扮演的角色:
这不是一个人的演出,真正使这家公司重新活起来的是两件事:一,这里有很多非常有才华的人。这些人听着外界贬低了他们很多年,他们中的一些人差点就要相信自己是失败者,但他们并不是。他们所缺乏的是好的指导,好的规划。他们缺乏好的高层管理团队。但他们现在有了。——《商业周刊》,1998年5月25日

Having pride in your product

Playboy: "Are you saying that the people who made PCjr don’t have that kind of pride in the product?"
Jobs: “If they did, they wouldn’t have made the PCjr.”[Playboy, Feb. 1, 1985]

为你的产品而自豪:
花花公子:你是说,发明PCjr的人对他们的产品不感到自豪吗?
乔布斯:如果他们感到自豪,他们就不会造出PCjr这样的产品。——《花花公子》,1985年2月1日

He'll always come back

“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back."[Playboy, Feb. 1, 1985]

 

他总是会回来的:

“我会永远和苹果联系在一起。我希望,在我的整个生命中,将我生活的那条线和苹果的那条线编织在一起,互相交互缠绕,就像一条织锦一样。也许我将有些年不在这里,但我总是会回来的。——《花花公子》,1985年2月1日

 

Have faith in the future

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”[Stanford commencement speech, June 2005]

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