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美国最具创新力的CEO

时间:2011-08-29 08:58:27  来源:  作者:

苹果公司的史蒂夫-乔布斯从CEO离职升为董事长与其他著名CEO们的离职相比而被着以重墨,如沃尔特-迪斯尼、亨利-福特和山姆-沃尔顿。人们对仍在其位的美国最具创新力的CEO很少评说,并且他们中的一些人多年来一直担任其职。
24/7 Wall St. looked at some of America’s most successful public corporations, both in terms of sales growth and stock prices improvement. We then selected companies where the CEO is the driving force behind that success. This judgment is subjective, but these chief executives are widely admired for their imaginations, ability to navigate varying economic conditions, and most important, their ability to take market share from all of their competitors.
24/7 Wall St网站研究了一些美国最成功的的上市公司,包括销售增长和股票价格的改善。然后我们选择了一些由CEO的创新力而成功的公司。评判带有主观性,但这些总裁因他们的想象力、驾驭各种经济状况的能力而广受赞誉。更为重要的是,他们在竞争者中获取市场份额的能力。
Based on these criteria, many CEOs have been ruled out. Exxon Mobil may be the largest and most profitable oil company in the world, but CEO Rex Tillerson did not manage the merger that created the oil giant and has not pioneered crude discoveries or advancements in exploration. Intel continues to change the face of the chip business, but CEO Paul Otellini stands on the shoulders of Intel’s founders who invented the advanced chip industry and created Intel’s culture of innovation. Amgen is the world’s largest and most successful biotech company. CEO Kevin Sharer does not spend thousands of hours in the company’s labs.
基于这些标准,一些CEO已经被排除在外。埃克森-美孚公司是世界上最大最刻的公司,但是CEO雷克斯-蒂勒森没有管理使公司成为石油巨头的并购业务,也不是发现石油或改进勘测技术的先驱。英特尔公司继续改进芯片业务的面孔,但是CEO保罗-欧特里尼是站在英特尔创始人的肩膀上,是创始人发明了高级芯片产业并创立了英特尔的创新文化。安进公司是世界上最大最成功的生物科技公司。CEO凯文-沙拉尔没有在公司的实验室里花上数千小时。
The following are the leaders who revolutionized their companies, and to a great extent, their industries.
下面这些领导者革新了他们的公司,在很大程度上,是革新了整个产业。
1. Netflix — Reed Hastings. The CEO of Netflix, Hastings, is only 50. He co-founded Netflix in 1998. The company’s first target was Blockbuster, the huge and highly profitable movie rental retail chain. Blockbuster had revenue of over $5 billion and nearly 6,000 stores when Netflix was founded. Hastings believed that it was more convenient for people, who watch DVDs at home, to receive them at home. He was right. Blockbuster is now bankrupt while Netflix has over 20 million subscribers.
1、Netflix—里德-哈斯廷斯。Netflix的CEO哈斯廷斯年仅50岁,他在1998年合伙创办了Netflix网站。公司的第一个目标是Blockbuster。它是一家庞大且利润很高的影片出租零售连锁店。Blockbuster的收益超过50亿美元,近6000家店铺,而当时Netflix只是初创。哈斯廷斯认为Netflix网站更方便想在家观看 DVD片的人,在家就能取得DVD片。他是正确的。Blockbuster现已破产,而 Netflix网站 有超过2000万的订阅者。
But Hastings’s innovations did not stop there. As broadband technology developed and became widely spread in 2004 and 2005, Netflix used it to launch a business that allowed consumers to stream premium content from Netflix servers to their PCs. The service was upgraded two years later so the films and TV shows could be streamed straight to televisions.
但是哈斯廷斯的创新没有停留至此。当宽频技术发展并在2004年和2005年被广泛使用时,Netflix使用宽频推出了一项业务,允许消费者以流媒体技术形式将专享服务从Netflix服务器传到他们的个人电脑。这项服务两年后升级,使电影和电视播放能以流媒体技术形式直接传到电视上。
Hastings has also set up deal to license content directly from studios, which poses a major threat to cable TV and telecom fiber-to-the-home businesses. Hastings changed the video rental, video delivery system, and premium content access infrastructure models, all within just 13 years. Netflix shares shot up 1000% in five years, a gain that’s even better than Apple’s.
哈斯廷斯也建立了直接处理来自制片厂的授权许可。这对有线电视和电信光纤到户业务构成了威胁。哈斯廷斯改变了影片出租,视频出租系统和专享服务内容来访问基础设施模型。所有这些仅用了13年时间。Netflix股票在5年内激增了1000%,收益甚至超过了苹果公司。
2. Ford — Alan Mulally. Mulally has been Ford’s CEO since 2006 when he took the helm from William Clay Ford Jr., one of a long line of Fords who had run the car manufacturer. Mulally’s first contribution to one of the largest industries in the world was to prove that someone from outside the industry could run a car company better than those who had worked in it for decades. Even GM now has a new CEO who is new to the business. Mulally brought the discipline of a gifted general manager and treated Ford as a corporate clean sheet.
2、福特-艾伦-穆阿里。穆阿里自2006年从威廉-克雷-福特二世接过权利成为掌舵人以来,一直担任福特公司的CEO,福利二世是经营汽车制造的福特家庭成员之一。穆阿里对这一世界上最大的产业之一的第一个贡献是证明,一个来自汽车行业外部的人比那些在汽车行业里工作十多年的人能经营的更好。即使通用现在也已经有了一个对它行业一无所知的新的CEO。穆阿里具有一个有才华的总经理的训练,并把福特做为他的一个新的起点。

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