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International Journal of Management and Decision Making (IJMDM)

时间:2012-12-13 19:12:55  来源:  作者:

************* C A L L-F O R -P A P E R S *************
International Journal of Management and Decision Making (IJMDM)
(http://www.inderscience.com/info/ingeneral/cfp.php?id=1959)

Call for Papers

Special Issue on: “Interface between Marketing and Operation Management”

SUBMISSION DUE DATE: April 30, 2013
Guest Editors:
Liang Liang and Qinglong Gou, University of Science and Technology of China, P.R. China
Zhimin Huang, Adelphi University, USA
Xiaohang Yue, University of Wisconsin–Milwaukee, USA;

Under today’s competitive business environment characterized by intense competition, increasing globalization and established customer reference, a firm’s success in marketplace is not only dependent on a firm’s operation, but also reliant on the coordinated action of the whole supply chain. Competition shifted to battles between entire supply chains rather than battles between individual firms, and inter-firm co-ordination became a necessity. Typically, a famous brand could be crashed down suddenly due to an accident from its upper supply partner.

While marketing has been developing and refining its approach and contribution to supply chain management so too has operations management. The importance of better managing the interface between marketing and operations has been well understood by both academics and practitioners for a long time. Conflicts arise naturally between these functions since marketing wants to increase product diversity while manufacturing wants to reduce it through longer and stable production runs of a narrower product line (Shapiro, 1977).

The coordination between marketing and operations has emerged as an important area of research in recent years. To facilitate and advocate the market-operation related research with a supply chain perspective, this special issue focuses on the interface between marketing and operation management. We invite academic researchers and practitioners to contribute original research articles in the issues pertinent to managing different aspects of this interface. We are interested in the articles that stem from actual real-world operations/production/marketing issues and decisions faced by managers. Conceptual, modeling, empirical, meta-analysis review papers related to the interface would be appropriate for this special issue. Potential topics include, but are not limited to:

Subject Coverage
Suitable topics include but are not limited to:
• The effects of price, advertising/promotion and product decisions on demand and their combined effects on demand management and capacity planning decisions
• Coordination of operations management and marketing
• Supply chain issues and their interaction under different market segments
• Analytical and empirical comparisons of different market mechanisms
• Kinds of organizational design structures that promote better marketing/operations co-ordination
• New product and service design methodologies

Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).
All papers are refereed through a double-blind review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page.
Important Notes
All papers must be submitted online. To submit a paper, please go to Online Submissions of Papers. If you experience any problems submitting your paper online, please contactsubmissions@inderscience.com, describing the exact problem you experience. Please include in your submission the title of the Special Issue, the title of the Journal and the names of the Guest Editors
 

 

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